“There is no favorable wind for the sailor who doesn’t know where to go”
― Seneca
Who We Are
Market Insight Oy is a marketing strategy consulting firm founded in 2010. We know that the competitive advantage of a company is based on a deep understanding of the market and the customers – in other words market intelligence. Through our expertise, we convert this data to an insight – and refine the insight to a unique strategy. We master both B-to-B and B-to-C sectors, as shown in several successfully executed projects with leading Nordic companies representing different branches and industries. We are known for high customer satisfaction, reliability and our ability in creating value.
Our Services
Facilitations and sparring
A good consultant challenges and presents new perspectives – facilitates but does not give advice. Instead of ready-made packages, we offer tailored solutions suiting the company’s current situation depending on the market.
Innovation, marketing and brand strategies
We work with brand hierarchies, repositioning and creation of new brand concepts for leading companies and brands. We know from experience that a brand is a “good servant but a bad master”. Consequently, we believe that it is important to continuously challenge and develop the brand. It is the only way we ensure its vitality and profitability in the long.
Strategic analysis
We do not believe that a company can purely rely on quantitative market data in its strategy formulation. We focus on finding the answer to WHY not only WHAT. Our analysis is based on a qualitative approach, and the data collection and analysis are in all cases performed by senior consultants. Thus, we can ensure a dynamic process and take into account changes and needs during the process. At the same time, we can guarantee that the information, analysis and recommendations are seamlessly connected.
Creating and managing implementation processes
It is known that most strategies fail due to poor implementation. In our experience, the cause of failure is rarely due to lack of competence in the organization. Usually, failure can be avoided through priorities, specifying the plans for implementation, and communication.
We have experience in designing, managing and implementing processes of ambitious changes in several large companies. The key for success has proven to be an ability to pinpoint the needs of the market, and to adjust accordingly. The strategy should focus on adjusting to the needs of the market, and above all, commit the organization to meeting those needs.
Interim leadership
We provide the right resources when you need a leader or a project professional to lead a change or a program.